About us

Our Story

Shero USA, LLC is women and minority-owned. We are dedicated to solving real-life problems and improving women’s quality of life through our life management panty, apparel, and home solutions. We strive to manufacture stylish and functional products at an everyday, affordable price, so all women can confidently be a Shero!


Renewable Resources

Our underwear and apparel use a signature blend of natural bamboo and coffee, which are both fast-growing and self-regenerate from their own roots, so they don't need to be replanted.


Environmentally Friendly

Shero uses TENCEL™ Lyocell fabrics that come from natural forests and sustainably managed plantations. The fibers are FSC® (C041246) and PEFC™ certified and have been certified as Biobased under the BioPreferred® Program of the U.S. Department of Agriculture, a governmental body.


Reduces Waste

An average woman will use around 16,000 or more tampons or pads in her lifetime. That’s 7 billion tampon, pad applicators, and wraps going into landfills each year. Those same applicators and wraps take around 500-800 years to biodegrade. Because our leakproof underwear is machine washable and can be worn time and time again, the more you wear our product, the less waste you’re creating for our environment. Together to protect our earth!


Always Innovating

Our mission is to help women around the world by creating innovative products, sourcing responsibly, and supporting other minority and female-owned businesses. We are always researching and working to develop new products that will improve the quality of life and make a true difference in the lives of others. Stay connected with us to learn about the latest news from Shero!